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Level-up your content design

Develop your content design skills in your own time with The Product Content Design Studio.

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Created by Rachel McConnell, author of Leading Content Design, the online content design training comes in three parts – pick one part or take the whole curriculum.

 

In this self-driven course, Rachel shares her knowledge from ten years in content design and in leading content teams. 

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It's suitable for anyone in a design role, or anyone wanting to further their content design skills, and can be taken at your own pace. Each module features a series of video lessons, supporting materials and further reading, takeaway exercises and a certificate.

 

Module one – content design foundations £209 (pay in one go or monthly)

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  • What content design is and why it matters​

    • The importance of content and the value of content design 

    • The role of a content designer and what they do

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  • Identifying the opportunities to create good content

    • How to discover user and business needs

    • How to document your research findings for content creation

    • Hypothesis creation

    • Aligning your team 

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  • Summarising your insights for content creation

    • Defining your user needs and business needs

    • Summarising your user's emotions and their journey

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  • Defining content themes and messages

    • Defining your product content strategy

    • Conversational ideation

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  • Defining content hierarchy and structure

    • ​Structuring content and key information

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  • Defining voice and tone

    • The difference between voice and tone

    • How to apply your brand's tone attributes

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  • Principles of creating good copy

    • ​How to focus on clarity and brevity

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  • Creating content for everyone

    • Tips for inclusivity, accessibility, and writing for global audiences

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  • Using tense to assign ownership

    • ​Active vs passive tense​

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  • Interaction frameworks 

    • ​Errors, confirmations, tooltips and help copy

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  • More interaction tips

    • ​Headers, button labels and password guidance

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  • Writing promotional UI copy

    • ​How to approach upsell and promotional modals

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  • Bonus lesson – Documenting your content design process​

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Module two – More impactful content design £149 

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  • Refining voice and tone

    • Calibrating your tone levels​

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  • Defining success metrics

    • Identifying your key success measures​

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  • Testing content with users – Defining your tests

    • When to test and the methods​ to use

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  • Testing content with users – Quantitative vs qualitative

    • The pros and cons of test methodologies

    • Tips for usability testing

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  • Getting feedback on content

    • The importance of feedback​

    • How to gather peer and stakeholder feedback effectively​​

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  • Critiquing content

    • How to give feedback​ effectively

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  • Measuring content

    • How to assess content performance

    • Proposing A/B tests and experiments

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  • Auditing content

    • Why, when and how to audit​​​

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  • Bonus lesson - ​Partnering with product colleagues

Module three - Leading content design £149

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  • What content operations is and why it matters

    • How content ops supports content strategy ​

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  • Identifying the opportunities to improve your team

    • How to recognise and document the blockers and barriers​ to good work

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  • Defining solutions to improve 

    • How to ideate solutions with your team​

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  • Prioritising content ops activities

    • Identifying impact and effort

    • Assigning metrics to your team activities and creating your roadmap

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  • Fostering collaboration

    • Outlining roles and responsibilities​

    • Building impactful relationships

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  • Advocating for content in your team and beyond

    • How to PR your team​

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  • Bonus lesson – Connecting the dots across your organisation​

Any of these modules can also be run in-house for your teams. Please contact Rachel for further information on in-person training.

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